Once upon a time, in a land before Fashion’s Night Out existed and Tavi Gevinson had blue hair, a small blog called The Pop Couture was born.  After two years of covering a hodgepodge of style and pop culture news, the independently run site became obsolete, only to be resurrected many months later as the Tumblr page you see now.

This time the site will only feature a little something I like to call Fashion Formulas, which I hope will amuse you as much as making them amuses me.

And now, without further ado, I bring you The Pop Couture: version 2.0.