Puma has been inspired by sugary soft drinks for their latest collection of Basket 2 kicks.  The colors resemble the aluminum packaging of such fave drinks as Diet Coke, Root Beer, Fanta, and Coca-Cola classic.  Best of all, these shoes don’t cause obesity or tooth decay.

Soft drink colors may have inspired these shoe styles, but it went the other way around last September during Milan Fashion Week.  Coca-Cola Light (aka Diet Coke) teamed up with famous Italian designers for a truly bizarre showcase of fashion by dressing Coke bottle “models” that whizzed down the runway. Fendi, Moschino, Ferretti, Etro, and Versace were just some of the big names to lend their styles to this marketing mayhem.  Oh the delicious (sugar-free) horror….