Do you believe in MAGIC?
Posted: under Designer, Fashion News, History.
If you are man enough to admit your love for clothes and textile innovation, then your testosterone is going to hit a natural high because today marks the first day of MAGIC. Standing for Men’s Apparel Guild in California. The three-day event happens to be the biggest men’s apparel trade event in the U.S.
FUN HISTORY FROM SEASON’S PAST:
1938: American giant, Levi Strauss & Co., registers its cloth pocket tag – two intersecting arcs and a cloth label – as its trademark look that will affect denim history in the decades to come.
1955: James Dean’s Rebel Without a Cause launches a denim craze with teens nationwide. Jeans have made an indelible mark on fashion and are now a cross-generational wardrobe staple.
1972: Ralph Lauren introduces the iconic Polo shirt. Men, seemingly summoned by the polo-playing emblem, snap up the sporty shirt in an array of colors. The trend becomes a staple by the early 1980s
1975: Pant legs flare as men and women everywhere ‘dig’ a new style: bell-bottoms.
1980s: As long and layered, teased, or Mohawk become the new ‘rad’ hairdos for men, designers such as Anne Klein, Vivian Westwood, Moschino and John Galliano take on men’s fashion with power suits inspired by conservative preppies of this generation.
The exhibition represents every major category in the men’s apparel industry- designer, contemporary, casual, streetwear, active sporting wear, accessories, young men’s, and kids- offering MAGIC buyers an all-encompassing shopping experience. Over the years, MAGIC has evolved into the dominant buying event in the men’s apparel industry. So if you can handle jaw-dropping brand lists, fashion shows galore, celebrity DJ’s and scenester events- then keep up with all the action at the MAGIC site.
This years’ show is seeing a complete makeover of its menswear hall – Menswear at MAGIC. Along with a bevy of hot new brands at S.L.A.T.E. and Street, this is going to be one unforgettable season. Designers coming back for more include: Liberty of London, Nicole Farhi, Sand, Porter, Globe Trotter, DKNY Men’s, Martin Gordon, Nautica, etc. Needless to say, once Spring has sprung in 2010, we will have some extraordinarily well-dressed men surrounding us.
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Aug 31 2009








































